Hariyali Case Study

Consulting Wiz Case see - Hariyali Kisaan Bazaar Team Name: Blitzkrieg  task Statement ? Mis imaginationion among BOP consumers that Hariyali is for the affluent classes ? inability to wean customers away from the tralatitious kirana shops ? first gear footf every(prenominal) at the stores due to long lower going distances for customers ? Low trails among the distaff section of the population Rural marketing Mix Acceptability perceived as a rich peoples place Awareness Low awareness of range offered 4As Affordability Cheaper than the local kirana stores Availability Large displace distances  bombinate Marketing Strategy take a crap a Buzz Organize vitiated melas in remote centres inscribe in other melas/haats angel Family concept Involving Opinion leaders Sustain the Other operate Buzz Creating the Buzz Mela just conducted by Hariyali Organizing puny melas near hariyali centres implicate all family members so that it growing brand recall Haat Serves suggest to variegate the perception to a position Hariyali as a agrestic friendly store.

depleted horse vitamin B complex in Big Melas For Melas that complicate hold of an already huge getup Small horse barn will be place up Small immutable are put up to create awareness in farmers Budget for a entirely Sponsored Mela Budget for an Exclusive Mela by Hariyali Power 50000 Land lease Labours to a lower placestructure (Which includes Giantwheel,Entertainment Equipment) Stage Giantwheel/Equipments myriad 12000 10000 45000 background signal up of Shops Other Misc Charges append 15000 20000 162000 Approx write down for tantrum up procrastinates in Big Melas Will involve 4 stalls in a Mega Mela ,where each stall sells Agricultural Goods,Clothes,Retail goods etc Approx.Expense for 4 horse barn/Day Fixed cost Labour Infra changeable Costs Land Rental Electricity Total Expense per day 6000 750 23750 2000 15000 Sustaining the Buzz Ideal Family Concept individually family issued a PDS-type bug to make out families Points equivalent to the savings...If you want to get a plenteous essay, determine it on our website: Ordercustompaper.com

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