Technology Impact

Running head: TECHNOLOGY IMPACT Technology jounce Paul Weber University of Phoenix attic Yoshimura September 10, 2009 This makeup will examine the high society Motorola and how this company has introduced its business line of applied science into the consumer market. This paper will as wellspring as discuss how new technology has a proved encourage to the company and customers, and customer service available to living and say-so customers. Last, this paper will discuss Motorola leagues with other companies and how this partnership has intensify the customer experience. Motorola has done a masterful cheat in introducing new technology into the consumer market through apply exceedingly effective advertising techniques in conjunction with technology mess need, want or desire. Casey Keller, Motorola’s chief market police officer made the following statement Were not just most form factors, colors, designs, he said. We are mournful toward what we w ould call experiences — how are people behaving with our products, what do we expect our products to do for them? What experiences are we delivering to them (Cuneo, 2007). Motorola capitalized on consumer needs and desires, through the use of television, radio and the internet, Motorola exposed customers to the product line.

Products such(prenominal) as mobile phones and business deal held computers, commonly referred to as palm data assistants (PDA). Motorola spends millions per year on advertisements in come in to convey messages of technology, convenience and how these dope be productive tools for unremarkable activities. Using the internet is by chance! the biggest tool Motorola uses to reach customers. proficient benefits may include Motorola uses techniques such as spam armor which reaches millions of people instantly, but Motorola overly uses banner ads on democratic search engines such as Yahoo, Google and Jeeves. Motorola also spends millions of dollars per year on buying advertising spot on popular phone line and satellite impart such as ESPN and...If you want to get a beat essay, order it on our website: OrderCustomPaper.com

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