Marketing

market Outline for Titleist A1 Pro Driver Eric Hendricks Fundamentals of Marketing 1. Name and reaping Market Titleist A1 Pro Driver. Designed for male and egg-producing(prenominal) linksmans, from the geezerhoods of 11 and up. a. Consumer or business product-- Individual consumers. This product is intentional to armed service tending ever golfer, male and female, from the mettlesome handicap, weekend warrior, to the lowly handicap community pro, to a Nationwide, PGA, or LPGA magical spell player. b. explanation of product benefit-- This product is aimed to aid not only the tour player, but the average golfer notioning to s flip a few strokes off their game. The qualifying of the driver is 485cc, which is 25 cc bigger than the biggest gild boss on the market today. It excessively has a more alter face, which go away aid in working the screwball from right to left, or vice versa. The wild color of the club head really stand ou t, which helps with addressing the ball and squaring the clubface at impact. We have also introduced ISS or inter transplantable gig system into our stark naked driver, which gives the player the option, on the course, to thrust to shafts that leave behind change trajectory, distance and spin off the club. 2. Customer Type a.

come-at-able segmenting dimensions--The only group that could have a riddle development this club would be the senior group, or ages 65 and up. A larger club head does engender the club a bit heavier to swing, which could cause problems since a seniors club head look sharp i s drastically less than an average player. ! Having said this, this is unrivaled land we invented the ISS system. This way a senior player burn down switch to a lighter, storeier shaft. This in turn testament make the club feel lighter, give the player more loft of the tee, and effectively give them more distance. With distance being the biggest problem seniors having these days, this will aid this demographic. b. Identification of target market-- This club will be attractive to all players, of all ages. The key age though will be players from the...If you want to get a well(p) essay, order it on our website: OrderCustomPaper.com

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