Marketting

Marketing is The concept to know your clients necessarily and wants, providing products and services which serves as a solution for clients problem Adam. Marketing Philosophies. (mba-tutorials, n.d.). Flexi gondola simple machine has found the guest problem of transportation and the inadequacy of the habitual transport government and came up with the innovative service of short hire cars. A market is the set of all literal and potential buyers of a good or service (Kotler, 2010, p.10). So it is important for flexi car to identify their potential customers for the service they operate. As this service go away be only of import and worthwhile to only familiar-metropolis suburbs the beau monde should keep in creative thinker that their relevant markets ar those places, which are highly commercialised, and inner city areas. Marketing is a figure out of creating value and attracting the customer towards that product. an organisational function and a set of processes for cre ating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders as outlined in Kotler, Brown, Burton Deans and Armstrong (2010).

In order for Flexicar to be a productive organisation, they must understand this concept of merchandising as it scarce does not simply involve interchange and advertising their products, over again argued in Kolter et. al (2010). As trade has changed over the away years companies like flexicars principal(prenominal) task is to identify the needs and wants of the customers and cater towards tho se in an legal manner. This step is achieve! d by flexicar as the marketers have identified that concourse who live in inner city suburbs have slight time in their pass and work on a tight schedule. So flexicar offering the use your personal Flexicard to door the car, 24/7. No paperwork, no queues, not trip to a depot. (flexicar, n.d.), By offering such(prenominal) convent options flexicar further foresee the requirements of its customers in turning their twenty-four hours to day needs into...If you want to take a leak a full essay, order it on our website: OrderCustomPaper.com

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