Proposal For Banyan

Proposal for banyan May, 2008 [pic] Table of Condecadets I. Executive abbreviation II. merchandise Analysis A. The Industry— superior Care B. The Market— Huangcun Town C. STP analysis D. Competitors III. Business Model A. military personnel resources management B. Cost management IV. Marketing A. publicizing strategies B. bell strategies C. Promotion strategies V. Vision for the future VI. Feasibility I. Executive compendious Across capital of Red China the elder universe has seen an explosion of growth over the farther close to ten years, generating a huge market for senior industry. anxiety for religious service is going more(prenominal) complex and comprehensive at the expense of higher(prenominal) cost, with long-term trust usually aerated above 1,000RMB/month. As residents in rural areas, however, what they need most is basic care and psycholo gical comfort. Banyan is set up to meet this demand. We come out ourselves to enabling most seniors who are live alone in Huangcun Town, Daxing District, to enjoy personal loving care with a charge lowest to 600RMB/month. Our staff are recruited from topical anaesthetic and close villages, all trained and licensed. Under the slogan “Better, Cheaper, Happier!”, Banyan is utilise to serve as a companion more than a caretaker of our clients.

We are going to build up a “Caretaker village” which is famous for its high quality and low cost service. Our object glass is to enrich both ourselves and our neighborhood. The market ! share is intercommunicate to be over 15% by the end of the terzetto year. II． Market Analysis A. The Industry— Senior Care & shit bed; Enjoying an on-going demand & slovenly person; Few specialise in elder care institutions. & poop; Providing high-ranking service at the expense of high cost • Providing stage business opportunities for the unemployed and the retired. B. The Market—Huangcun Town • The most exuberant area in Daxing District...If you want to get a puffy essay, order it on our website: OrderCustomPaper.com

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