Media Campaigns in the SUV Debate :: Essays Papers

Media Campaigns in the SUV DebateThe American consuming universal has a long explanation of imposing patriotic consumption decisions upon the marketplace. They may be small things, the manages of choosing to consume freedom fries over french fries or looking for the Made in the States label on products, or they may be forceful actions, like revolutionary era boycotts of British tea or holding orthogonal food and drug products to American standards. Recent anti-SUV drifts have grown tabu of this legacy of consumption protest. The Detroit find out is at the forefront of promoting anti-SUV sentiment to a mass audience.The Detroit regurgitate is an bm of the AFEC (Americans for Fuel Efficient Cars), which is self-described AFEC is a nonprofit group dedicated to decrease Americas reliance on foreign oil. The mission of the Detroit Project is to mount a citizens ad campaign aimed at getting mint to stop driving SUVs and other splosh-guzzling vehicles and uptight our lead ers into taking action.To realise these goals the Detroit Project has produced and aired two tv spots that suggest that operate an SUV provides funds to terrorist groups. The ads atomic number 18 patterned after(prenominal) ads put out by the Bush administration that imply that livelihood illegal drug-dealing provides money that ends up in the hands of terrorists. The script of the source Detroit Project ad reads I helped hijack an airplane. I helped blow up a nightclub. So what if it gets 11 miles to the gallon. I gave money to a terrorist preparation camp in a foreign country. It makes me feel safe. I helped our enemies develop weapons of mass destruction. What if I engage to go off-road? Everyone has one. I helped teach kids some the world to hate America. I like to sit up high. I sent our soldiers off to war. Everyone has one. My life, my SUV. I dont even know how many miles it gets to the gallon.WHAT IS YOUR SUV DOING TO OUR bailiwick SECURITY? DETROIT, AMER ICA necessarily HYBRID CARS NOW. The script of the second ad reads This is George. This is the gas that George bought for his SUV. This is the oil conjunction executive that sold the gas that George bought for his SUV. These are the countries where the executive bought the oil, that made the gas that George bought for his SUV.Media Campaigns in the SUV Debate Essays PapersMedia Campaigns in the SUV DebateThe American consuming public has a long history of imposing patriotic consumption decisions upon the marketplace. They may be small things, like choosing to consume freedom fries over french fries or looking for the Made in USA label on products, or they may be forceful actions, like revolutionary era boycotts of British tea or holding foreign food and drug products to American standards. Recent anti-SUV campaigns have grown out of this legacy of consumption protest. The Detroit Project is at the forefront of promoting anti-SUV sentiment to a mass audience.The Detro it Project is an effort of the AFEC (Americans for Fuel Efficient Cars), which is self-described AFEC is a nonprofit group dedicated to decreasing Americas reliance on foreign oil. The mission of the Detroit Project is to mount a citizens ad campaign aimed at getting people to stop driving SUVs and other gas-guzzling vehicles and jolting our leaders into taking action.To meet these goals the Detroit Project has produced and aired two tv spots that suggest that operating an SUV provides funds to terrorist groups. The ads are patterned after ads put out by the Bush administration that imply that funding illegal drug-dealing provides money that ends up in the hands of terrorists. The script of the first Detroit Project ad reads I helped hijack an airplane. I helped blow up a nightclub. So what if it gets 11 miles to the gallon. I gave money to a terrorist training camp in a foreign country. It makes me feel safe. I helped our enemies develop weapons of mass destruction. What if I need to go off-road? Everyone has one. I helped teach kids around the world to hate America. I like to sit up high. I sent our soldiers off to war. Everyone has one. My life, my SUV. I dont even know how many miles it gets to the gallon.WHAT IS YOUR SUV DOING TO OUR NATIONAL SECURITY? DETROIT, AMERICA NEEDS HYBRID CARS NOW. The script of the second ad reads This is George. This is the gas that George bought for his SUV. This is the oil company executive that sold the gas that George bought for his SUV. These are the countries where the executive bought the oil, that made the gas that George bought for his SUV.